Anyone needs a guide to navigate him/her, a guide who knows the best routes, familiar with the obstacles and can offer the best advices at the right time for your success. Business development and organization development require such guidance with reliable experience and knowledge.
One of the major challenges in market research is the way of collecting data, data sources and data gathering and the way of extracting. Here, the meaning of challenge is that can we trust the traditional ways of collecting and analysis data with respect to the Instantaneous changes in number of data and its volume and would it be able to answer to the current needs of businesses or would it be possible to ignore these errors during this process. Data gathering based on traditional ways lead to many wrong decision while by TAF software everything is based on the valid reliable data of retailers sellout.
One of the Misconceptions in Iran is that the Organizational Leaderships do not take market research seriously and they do not consider it as an essential issue for better decision. Commonly, they make various decisions and strategies without prior research and planning and this cause irreparable damage to their business.
مجموعه ی نوآ، فعالیت خود را با گروهی از مشاوران و متخصصین حوزه بازاریابی و تحقیقات بازار با بیش از دو دهه تجربه مفید در این حوزه، به شیوه علمی و مدرن با محوریت اصلی شناخت وضعیت بازار و مصرف کنندگان ایرانی و ارائه مشاوره کارامد به سازمان ها و شرکت ها در سال ۹۳ شروع کرد.